If you are thinking about using your vehicle to advertise your business you are in good company. More and more you have probably noticed business messaging on cars, trucks, vans, semi's, etc. There is good reason for that. It works! By most estimates if you live in an area containing a population of ~50K your message is going to be seen around 8 million times in year. That's a lot of advertisement!
It all sounds good so far right? So, what are the factors you should weigh while making this decision? Here are some considerations to be aware of as you go through the process.
If you are leaning towards a full or partial vehicle wrap...great decision! They are a extremely cost effective and high impact way to market your business. Generally speaking bids for this type of work can range from $800 to $5,000+ depending on a variety of factors that include the total square footage involved, desired life span and complexity of the installation.
As you vet potential providers of wraps make sure and find out what kind of material they use. Big names in the cast vinyl space (which is what you want for a vehicle wraps) are 3M, Avery and Oracal. Also determine if they have the ability to environmentally control the space they will use to work on your vehicle. Manufacturers strongly recommend the surface temperature of the vehicle to be 60 and 85 degrees when the vinyl is applied. Likewise, ask about any installation certifications that have been obtained.
But wraps are not the only way to utilize your transportation for advertisement. Cut vinyl does a great job of displaying critical information such as company name, contact information, services provided and the like. These applications, on a typical size car or truck, will run anywhere as low as $100 to $700 again depending on the area installed and several other factors.
Window "perf" is another excellent way to convey information and incorporate graphics. Make sure the company you are working with uses a laminate overcoat on the perforated vinyl! Otherwise when it rains you won't be able to see out of the windows. This protection also extends the vibrancy of the print. Costs for these jobs will range from $100 to $800.
As you can see, there are a lot of options and many things to consider. When the sun sets, you are making this investment to grow your business. It should deliver your value proposition and help the phone (or website) to ring. Additionally, it should be an asset that lasts for a while. By investigating the items mentioned above you'll be taking steps to ensure that you get the quality and durability you expect for the expenditure.
Higher Power Signs Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialties include custom banners, vehicle wraps, wall/window/floor graphics and trade show displays.