Saturday, December 3, 2011

Higher Impact Floor Graphics

Floor graphics are an impactful, unconventional way to get a message across. The market for this advertising approach is diverse and growing. Point of purchase advertisers have caught on in a big way and as a result we as consumers are often coaxed just prior to checkout to open the wallet just a bit wider. In fact, some would argue there's a psychological reason why this tactic is effective.  

**Joseph S. King, Ph.D. a professor of psychology and director of the Honors Academy at Radford University in Radford, Va., penned an article entitled “The Psychology of the Floor.” The article describes the floor as a potentially useful source of advertising information. He contends that we are programmed by nature to pay attention to the ground, and that our attention can be redirected to the floor first by novelty and later by relevant messages.
 
What’s more, King explains, attention directed downward narrows our attention focus. In other words, looking at the floor focuses our attention and the content becomes relevant, impacting the consumer at the point of decision. This Orienting Reflex approach psychologists have studied is valid with rubber mats that offer messages, the IntelliMat digital floor device and, of course, floor graphics. The bottom line: messages on the floor can capture the attention of consumers and influence their buying habits. That’s why retailers are picking up on floor signage.**http://www.signindustry.com/digital/articles/2008-04-01-JL_Floor_Grahics_walking_Into_Opportunity.php3

There are of course other other uses for floor graphics. They can serve as an effective way to improve safety by identifying potential hazards, provide directions for foot traffic, celebrate an event, deliver a message to employees and on an on. They can also be full color prints in almost any size and shape.

Higher Power Signs is able to help your business capture this valuable advertising opportunity. All our client's floor graphics are overlaid with a laminate that protects from scuffing and is compliant with applicable UL standards for slip resistance. This enables preservation of your investment and customer's safety.

Higher Power Sign Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialities include custom banners, vehicle wraps, wall graphics and trade show displays.


**Reprinted from SignIndustry.com "Floor Graphics: Walking Into Opportunity" Jennifer LeClaire

Sunday, November 13, 2011

Canvas Applications

Canvas is a very unique media. It provides a different viewing experience and is not usually associated as a product a sign company provides. As a matter of fact most don't. Higher Power Signs is proud to offer canvas, both as a means of advertisement, decoration or a combination of the two.

We are a very cost effective means to have your favorite picture transferred into a large format display. Higher Power Signs offers pricing for a framed 24"x36" reproduction at $101. Compare this to a local art/photography reproduction shop which charges $149! 

Higher Power Sign Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialities include custom banners, vehicle wraps, wall graphics and tradeshow displays.

Sunday, October 30, 2011

Wall Graphics

The use of a wall can be a very powerful communication tool. It can be used for advertisement, to put people at ease, provide a call to action, inform, provoke thought and on and on. With advances in digital Large Format Printing (LFP) there are some new exciting alternatives to transform your business walls into advertising and communication vehicles.

One of the alternatives we are most excited about is HP's PVC-Free Wall Paper. What's got us so lathered up about this product? The overall effect is stunning. With the ability to use hi-resolution pictures and provide a print the size of an office wall you'll find anyone walking through your business doors will be doing double takes on your message. In general, we are all visual and this is definitely a high power way to engage your customers, employees constituents, etc.

The other reason we like this media is it is a very environmentally conscious. So much so that the Forest Stewardship Council (www.fsc.org) has certified the paper used as being from "well managed forests". It contains 10% recycled content. Perhaps even more importantly the product is also "Children and Schools Certified" by Greenguard Environmental Institute (www.greenguard.org). The GREENGUARD Environmental Institute (GEI) was founded in 2001 with the mission of improving human health and quality of life by enhancing indoor air quality and reducing people’s exposure to chemicals and other pollutants.

So, if you've been looking at a large blank wall in your business wondering how you can make it Higher Power give us a call. We believe wall graphics are an excellent use of resources every business already has.

Higher Power Sign Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialities include custom banners, vehicle wraps, wall graphics and tradeshow displays.

Thursday, October 20, 2011

The Enduring Value of Signage

First, let me introduce myself-
I have been working in the sign industry for close to five years now. While finishing up school at UNT after a transfer from Arizona State, I happened upon an opportunity to do what I love for a living. That being graphic design. I have been a visual artist since I was born, and being the son, nephew and grandson of marketers, graphic design seemed like a natural niche' for me. Here's some of my work: www.nicksaia.com


Fast forward five years and I have learned quite a bit about this industry. One of the most rewarding things about my job is when a client comes back bragging about actual results from the work we've done. Whether it be a car wrap, window or wall graphic, tradeshow display or a banner you would be amazed how many people can be affected/swayed by this form of communication. I recently read an article boasting the importance of signage.


"When consumers were asked to rate the perceived usefulness of various media, only television ranked higher than signage as the most useful source of new product information" http://www.uc.edu/news/NR.aspx?id=14348


What's amazing to me is the fact that signage is one of the oldest forms of marketing. It has withstood the test of time and will continue being a huge and important part of marketing for years to come. Ensuring clients will keep coming back to me with success stories in the future.


So, come by our new location and we can direct more eyes to your product. I would love to meet you.


Nick Saia
Head of Production/Graphic Arts
Higher Power Signs Inc.
(214) 585-0050

Saturday, October 15, 2011

Intro!

Welcome to Higher Power Signs Blog! It’s our honor to have you here. Well, first a bit about our company. We are based in McKinney Texas and our focus is providing support to business through cost effective and high impact advertising. What the particular product might look like is going to vary based on our client’s needs. Vehicle wraps, tradeshow displays, wall graphics, custom banners……the list of products and applications is truly endless and continuing to evolve all the time. That’s what makes this business so exciting. There’s many, many different ways we help our clients and that’s what we are all about.


We are also a faith based business. We have four business anchors that we look to guide our business and the way that we represent ourselves. Integrity, servitude, professionalism and teamwork. We feel if we keep grounded by these attributes we will fulfill our mission statement. What is that? Glad you asked!


“Our purpose is to provide our client’s a competitive advantage through timely, unique and affordable advertising products while glorifying God and honoring our business anchors.”


So there you go. I’m going to be blogging again in the near future about intermixing faith and business. My hope is that interested parties will make this a very interactive conversation. I think it's a good one to have. What exactly is a "faith based business"?


Thank you for visiting our blog. We are humbled by your interest and wish you a blessed day!


Until next time….


Higher Power Signs