Sunday, November 25, 2012

Wall Decals and Graphics

Wall Decal Stickers
 
Businesses in McKinney, Allen, Plano and surrounding areas are taking advantage of new and innovative ways to strengthen their brand, attract and retain customers using space they already have! Have you considered using your walls to build your business? This powerful advertising tactic is something more and more savvy business owners are choosing to utilize. Wall decal stickers are totally customizable to the audience and messaging can be directed to internal or external constituents.
 
Wall Graphics
 
What are some things to consider when it comes to wall advertising? Do you have a captive audience dynamic as in a lobby, waiting room or break room area? Is the wall(s) in question indoors or outdoors and what is the lighting? How is the wall textured? What is the message being conveyed? Are graphic art files available that will scale to the size of decals?  
 
Parking Garage Wall Graphics
 
Wall decal stickers are a powerful way to communicate for your business. A good sign company will guide you through key considerations that will make your project as impactful as possible. We hope you will provide us the opportunity to help you with your next wall graphics initative.
 
Higher Power Signs Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialties include custom banners, vehicle wraps, wall/window/floor graphics and trade show displays.
 

Sunday, May 27, 2012

Going big on vehicle wraps!

MC Snowcones Box Truck Wrap

So you've made the decision to have your vehicle wrapped. That's fantastic!. It's well documented that it is a superior form of branding and advertising. But what are some of the things you should investigate before committing to a provider?


There are many considerations an informed consumer should vet before pulling the trigger on the project. First of all, Higher Power Signs highly suggests you have a conversation with your insurance agent. When you place branding on your vehicle you open your business to potential litigation in the unfortunate event of an accident. This consideration isn't something you'll hear from many sign companies. Nonetheless, Higher Power Signs wants their clients to be as informed as possible. This is a big investment. We just think it's the right thing to do.


OK, so what next? You want this wrap to last as long as it should right? You want it to look great and capture impressions, that's why you are doing it. First of all, and this is important for us in the DFW area, find out if the sign companies you are asking to bid the job have an environmentally controlled work space. Wrap vinyls adhere best when the surface temperature of the vehicle is between 60 and 85 degrees. NEVER let someone apply your wrap in high ambient heat.
Allen Event Center Zamboni Wrap

Second item to investigate. Who manufactures the vinyl that's being used? Make sure it's a cast vinyl. Generally speaking, 3M and Avery are considered the leaders in wrap films. Oracal makes a good product too. Your sign company should be forthcoming as to the vinyl and laminate being used. It should also be itemized on the quote.


Item number three. Does the potential provider's labor pool include any installers who's skills have been certified through a testing program and/or demonstrated competency. There are many programs offered through sign supply vendors or professional associations that offer certifications that assure a level of proficiency. 


Higher Power Signs hopes that these tips prove useful as you as you go through the process. The decision to use a vehicle as an advertising mechanism is sound. We wish you the best whether you use us as your resource or another sign company. 


Higher Power Signs Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialties include custom banners, vehicle wraps, wall/window/floor graphics and trade show displays.


Saturday, April 21, 2012

Storefront Pull

Have a retail based business that's not pulling customers in?

Have you looked really hard at your storefront?

storefront signs
storefront signs












Is your storefront packing the "pulling power" that you need to drive potential customers attention towards your location? What's involved with ensuring your storefront advertising is effective?

storefront signs
storefront signs












There are variety of factors that must be evaluated. What is your target audience? How frequently do they buy? How do you want to express the individuality of your business? Are you effectively using your color scheme to emphasize your value proposition, graphics, logo, etc.? Is there a useful universal theme that can be capitalized to your benefit in the area you are located?
monument signs


monument signs












While all this probably sounds complex and overwhelming......it's really not. It's a matter of working with a company that understands how to emphasize your appeal to the target audience and plays to your business strengths. Call us. We can help.

Sunday, February 26, 2012

Grow you business with your transportation

Saturday, January 28, 2012

A Learning Organization


One of the most critical attributes any company can have is the ability to learn. This is easier said than done particularly for a business that has enjoyed some level of tenure and success. Nonetheless, as we all know (sometimes painfully), changes happens. The ability to react to it, adapt to it and most importantly learn from it isn't just "a good idea", it is a recipe for survival. 


Paradoxically one the most ripe opportunities for learning is often when we are least receptive to it. That being crisis management mode. There is also two lenses that a leader needs to put to these occasions. How did my organization react to the tribulation and how SHOULD have my organization reacted. 


Wikipedia defines the learning element of crisis management as follows: "In the wake of a crisis, organizational decision makers adopt a learning orientation and use prior experience to develop new routines and behaviors that ultimately change the way the organization operates. The best leaders recognize this and are purposeful and skillful in finding the learning opportunities inherent in every crisis situation". http://en.wikipedia.org/wiki/Crisis_management


Let's face it. Whether you are running a huge multi-national corporation or a small business crisis is going to happen. One of the best ways to respond successfully to it is to ensure your company culture reflects, supports, empowers and ensures learning is taking place on a constant basis. 


Higher Power Signs Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialities include custom banners, vehicle wraps, wall/window/floor graphics and trade show displays. 

Saturday, December 3, 2011

Higher Impact Floor Graphics

Floor graphics are an impactful, unconventional way to get a message across. The market for this advertising approach is diverse and growing. Point of purchase advertisers have caught on in a big way and as a result we as consumers are often coaxed just prior to checkout to open the wallet just a bit wider. In fact, some would argue there's a psychological reason why this tactic is effective.  

**Joseph S. King, Ph.D. a professor of psychology and director of the Honors Academy at Radford University in Radford, Va., penned an article entitled “The Psychology of the Floor.” The article describes the floor as a potentially useful source of advertising information. He contends that we are programmed by nature to pay attention to the ground, and that our attention can be redirected to the floor first by novelty and later by relevant messages.
 
What’s more, King explains, attention directed downward narrows our attention focus. In other words, looking at the floor focuses our attention and the content becomes relevant, impacting the consumer at the point of decision. This Orienting Reflex approach psychologists have studied is valid with rubber mats that offer messages, the IntelliMat digital floor device and, of course, floor graphics. The bottom line: messages on the floor can capture the attention of consumers and influence their buying habits. That’s why retailers are picking up on floor signage.**http://www.signindustry.com/digital/articles/2008-04-01-JL_Floor_Grahics_walking_Into_Opportunity.php3

There are of course other other uses for floor graphics. They can serve as an effective way to improve safety by identifying potential hazards, provide directions for foot traffic, celebrate an event, deliver a message to employees and on an on. They can also be full color prints in almost any size and shape.

Higher Power Signs is able to help your business capture this valuable advertising opportunity. All our client's floor graphics are overlaid with a laminate that protects from scuffing and is compliant with applicable UL standards for slip resistance. This enables preservation of your investment and customer's safety.

Higher Power Sign Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialities include custom banners, vehicle wraps, wall graphics and trade show displays.


**Reprinted from SignIndustry.com "Floor Graphics: Walking Into Opportunity" Jennifer LeClaire

Sunday, November 13, 2011

Canvas Applications

Canvas is a very unique media. It provides a different viewing experience and is not usually associated as a product a sign company provides. As a matter of fact most don't. Higher Power Signs is proud to offer canvas, both as a means of advertisement, decoration or a combination of the two.

We are a very cost effective means to have your favorite picture transferred into a large format display. Higher Power Signs offers pricing for a framed 24"x36" reproduction at $101. Compare this to a local art/photography reproduction shop which charges $149! 

Higher Power Sign Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialities include custom banners, vehicle wraps, wall graphics and tradeshow displays.