Storefront Pull

Have a retail based business that's not pulling customers in?

Have you looked really hard at your storefront?

Is your storefront packing the "pulling power" that you need to drive potential customers attention towards your location? What's involved with ensuring your storefront advertising is effective?

There are variety of factors that must be evaluated. What is your target audience? How frequently do they buy? How do you want to express the individuality of your business? Are you effectively using your color scheme to emphasize your value proposition, graphics, logo, etc.? Is there a useful universal theme that can be capitalized to your benefit in the area you are located?

While all this probably sounds complex and overwhelming......it's really not. It's a matter of working with a company that understands how to emphasize your appeal to the target audience and plays to your business strengths. Call us. We can help.

Grow you business with your transportation

If you are thinking about using your vehicle to advertise your business you are in good company. More and more you have probably noticed business messaging on cars, trucks, vans, semi's, etc. There is good reason for that. It works! By most estimates if you live in an area containing a population of ~50K your message is going to be seen around 8 million times in year. That's a lot of advertisement!

  

It all sounds good so far right? So, what are the factors you should weigh while making this decision? Here are some considerations to be aware of as you go through the process.

If you are leaning towards a full or partial vehicle wrap...great decision! They are a extremely cost effective and high impact way to market your business. Generally speaking bids for this type of work can range from $800 to $5,000+ depending on a variety of factors that include the total square footage involved, desired life span and complexity of the installation.

As you vet potential providers of wraps make sure and find out what kind of material they use. Big names in the cast vinyl space (which is what you want for a vehicle wraps) are 3M, Avery and Oracal. Also determine if they have the ability to environmentally control the space they will use to work on your vehicle. Manufacturers strongly recommend the surface temperature of the vehicle to be 60 and 85 degrees when the vinyl is applied. Likewise, ask about any installation certifications that have been obtained.

But wraps are not the only way to utilize your transportation for advertisement. Cut vinyl does a great job of displaying critical information such as company name, contact information, services provided and the like. These applications, on a typical size car or truck, will run anywhere as low as $100 to $700 again depending on the area installed and several other factors.

Window "perf" is another excellent way to convey information and incorporate graphics. Make sure the company you are working with uses a laminate overcoat on the perforated vinyl! Otherwise when it rains you won't be able to see out of the windows. This protection also extends the vibrancy of the print. Costs for these jobs will range from $100 to $800.

As you can see, there are a lot of options and many things to consider. When the sun sets, you are making this investment to grow your business. It should deliver your value proposition and help the phone (or website) to ring. Additionally, it should be an asset that lasts for a while. By investigating the items mentioned above you'll be taking steps to ensure that you get the quality and durability you expect for the expenditure.

Higher Power Signs Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialties include custom banners, vehicle wraps, wall/window/floor graphics and trade show displays.

A Learning Organization

One of the most critical attributes any company can have is the ability to learn. This is easier said than done particularly for a business that has enjoyed some level of tenure and success. Nonetheless, as we all know (sometimes painfully), changes happens. The ability to react to it, adapt to it and most importantly learn from it isn't just "a good idea", it is a recipe for survival. 


Paradoxically one the most ripe opportunities for learning is often when we are least receptive to it. That being crisis management mode. There is also two lenses that a leader needs to put to these occasions. How did my organization react to the tribulation and how SHOULD have my organization reacted. 


Wikipedia defines the learning element of crisis management as follows: "In the wake of a crisis, organizational decision makers adopt a learning orientation and use prior experience to develop new routines and behaviors that ultimately change the way the organization operates. The best leaders recognize this and are purposeful and skillful in finding the learning opportunities inherent in every crisis situation". http://en.wikipedia.org/wiki/Crisis_management


Let's face it. Whether you are running a huge multi-national corporation or a small business crisis is going to happen. One of the best ways to respond successfully to it is to ensure your company culture reflects, supports, empowers and ensures learning is taking place on a constant basis. 


Higher Power Signs Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialities include custom banners, vehicle wraps, wall/window/floor graphics and trade show displays. 

Higher Impact Floor Graphics

Floor graphics are an impactful, unconventional way to get a message across. The market for this advertising approach is diverse and growing. Point of purchase advertisers have caught on in a big way and as a result we as consumers are often coaxed just prior to checkout to open the wallet just a bit wider. In fact, some would argue there's a psychological reason why this tactic is effective.  

**Joseph S. King, Ph.D. a professor of psychology and director of the Honors Academy at Radford University in Radford, Va., penned an article entitled “The Psychology of the Floor.” The article describes the floor as a potentially useful source of advertising information. He contends that we are programmed by nature to pay attention to the ground, and that our attention can be redirected to the floor first by novelty and later by relevant messages.
 
What’s more, King explains, attention directed downward narrows our attention focus. In other words, looking at the floor focuses our attention and the content becomes relevant, impacting the consumer at the point of decision. This Orienting Reflex approach psychologists have studied is valid with rubber mats that offer messages, the IntelliMat digital floor device and, of course, floor graphics. The bottom line: messages on the floor can capture the attention of consumers and influence their buying habits. That’s why retailers are picking up on floor signage.**http://www.signindustry.com/digital/articles/2008-04-01-JL_Floor_Grahics_walking_Into_Opportunity.php3

There are of course other other uses for floor graphics. They can serve as an effective way to improve safety by identifying potential hazards, provide directions for foot traffic, celebrate an event, deliver a message to employees and on an on. They can also be full color prints in almost any size and shape.

Higher Power Signs is able to help your business capture this valuable advertising opportunity. All our client's floor graphics are overlaid with a laminate that protects from scuffing and is compliant with applicable UL standards for slip resistance. This enables preservation of your investment and customer's safety.

Higher Power Sign Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialities include custom banners, vehicle wraps, wall graphics and trade show displays.


**Reprinted from SignIndustry.com "Floor Graphics: Walking Into Opportunity" Jennifer LeClaire

Canvas Applications

Canvas is a very unique media. It provides a different viewing experience and is not usually associated as a product a sign company provides. As a matter of fact most don't. Higher Power Signs is proud to offer canvas, both as a means of advertisement, decoration or a combination of the two.

We are a very cost effective means to have your favorite picture transferred into a large format display. Higher Power Signs offers pricing for a framed 24"x36" reproduction at $101. Compare this to a local art/photography reproduction shop which charges $149! 

Higher Power Sign Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialities include custom banners, vehicle wraps, wall graphics and tradeshow displays.

Wall Graphics

The use of a wall can be a very powerful communication tool. It can be used for advertisement, to put people at ease, provide a call to action, inform, provoke thought and on and on. With advances in digital Large Format Printing (LFP) there are some new exciting alternatives to transform your business walls into advertising and communication vehicles.

One of the alternatives we are most excited about is HP's PVC-Free Wall Paper. What's got us so lathered up about this product? The overall effect is stunning. With the ability to use hi-resolution pictures and provide a print the size of an office wall you'll find anyone walking through your business doors will be doing double takes on your message. In general, we are all visual and this is definitely a high power way to engage your customers, employees constituents, etc.

The other reason we like this media is it is a very environmentally conscious. So much so that the Forest Stewardship Council (www.fsc.org) has certified the paper used as being from "well managed forests". It contains 10% recycled content. Perhaps even more importantly the product is also "Children and Schools Certified" by Greenguard Environmental Institute (www.greenguard.org). The GREENGUARD Environmental Institute (GEI) was founded in 2001 with the mission of improving human health and quality of life by enhancing indoor air quality and reducing people’s exposure to chemicals and other pollutants.

So, if you've been looking at a large blank wall in your business wondering how you can make it Higher Power give us a call. We believe wall graphics are an excellent use of resources every business already has.

Higher Power Sign Inc is a McKinney Texas based full service sign company. We are guided by our business anchors of integrity, servitude, professionalism and teamwork. We provide our clients with cost effective, high impact advertising assets. Some of our specialities include custom banners, vehicle wraps, wall graphics and tradeshow displays.

The Enduring Value of Signage

First, let me introduce myself-
I have been working in the sign industry for close to five years now. While finishing up school at UNT after a transfer from Arizona State, I happened upon an opportunity to do what I love for a living. That being graphic design. I have been a visual artist since I was born, and being the son, nephew and grandson of marketers, graphic design seemed like a natural niche' for me. Here's some of my work: www.nicksaia.com


Fast forward five years and I have learned quite a bit about this industry. One of the most rewarding things about my job is when a client comes back bragging about actual results from the work we've done. Whether it be a car wrap, window or wall graphic, tradeshow display or a banner you would be amazed how many people can be affected/swayed by this form of communication. I recently read an article boasting the importance of signage.


"When consumers were asked to rate the perceived usefulness of various media, only television ranked higher than signage as the most useful source of new product information" http://www.uc.edu/news/NR.aspx?id=14348


What's amazing to me is the fact that signage is one of the oldest forms of marketing. It has withstood the test of time and will continue being a huge and important part of marketing for years to come. Ensuring clients will keep coming back to me with success stories in the future.


So, come by our new location and we can direct more eyes to your product. I would love to meet you.


Nick Saia
Head of Production/Graphic Arts
Higher Power Signs Inc.
(214) 585-0050